The challenge

Action Aid works tirelessly to motivate and inspire supporters so they can continue their international work with women and children. Innovation Kinetics was asked to develop innovative ways to implement and communicate a price change for a leading fundraising product. We had to minimise risk to future income and keep existing supporters committed.

Our approach

We worked closely with Action Aid to understand existing pricing options, supporter views and test data. Then we explored a range of innovative pricing strategies and value generation models from sectors including charities, airlines, leisure and mobile phones. By fusing data and inspiration, we helped develop clear options for implementing and communicating the price change.

The results

Our work resulted in further agreement about the price change and surrounding communication. The charity took the input from the options into testing, then went on to implement the new pricing strategy.

Back to all case studies

This was a big challenge for our team. Innovation Kinetics helped us greatly in a difficult and complex area. They brought fresh ways of approaching the thinking, using models and a range of inspiration to explore different routes.  They were able to examine data with us and also see the bigger picture, while being very mindful of the practical side of implementation.

Helen McEachern, Director of Fundraising, Action Aid UK