The challenge

Givaudan, the global leader in fragrance and flavours, provides sensory ingredients to many of the world’s most famous consumer brands. The European development team were looking to drive further their future-facing thinking. We were asked to create a future vision of how innovation in a specific consumer products category could become bigger and better by working collaboratively across different functions and experts.

Our approach

Preparation was essential. We did some rapid thinking upfront to demonstrate how another consumer category had faced a similar challenge and how they shifted their approach to future planning and cross-functional collaboration. Through a workshop process, we looked at category trends and challenges to change current thinking. The team then imagined where they wanted the category to go and how they might approach this new way of working.

The results

Our work resulted in the identification of a range of strategic directions for the category. Most importantly, the team members involved in the process could see the benefits of a different way of working in the future.

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Mary reacted extremely fast and flexibly to our needs. She got a great balance between content and team dynamics, and facilitated very expertly, helping us avoid getting stuck in areas that we tend to get trapped in. She developed some smart ways of helping people understand and feel inspired by the future. Her follow through was excellent.

Andrew Stedman, Global Head of Development, Consumer Products, Givaudan