GSK Consumer Healthcare
The challenge
GSK Consumer Healthcare brands reach more than 100 countries with products such as Panadol, Sensodyne, Voltaren and Horlicks in categories ranging from pain relief to oral health to nutrition and skin health. The company identified a global market opportunity within an exploding demographic sector and challenged us to explore breakthrough ideas that science and technology could deliver. Our ideas needed to apply across global markets and brands in the context of these emerging consumer needs.
Our approach
We made the most of the opportunity for cross-divisional teams to work together and developed a programme of workshops and in-depth interviews with scientists across nutrition, pain relief, oral care and skin care. Emerging technologies and extraordinary insights came out of this exercise and we developed next generation ideas that challenged perceptions of what is possible, without being so radical as to seem unbelievable. Our ideas were brought to life through compelling visuals and stories.
The results
Working across multiple divisions and brands enabled us to deliver a set of ideas – products, packaging and digital communication – that could be market-changing. Our approach to strategic collaboration was recognised as a great way of tackling global innovation issues and galvanising success.
We were able to bring a range of future opportunities to life in a compelling set of exciting ideas for the senior management team. Innovation Kinetics is passionate about cracking wide open new innovation opportunities, pushing the thinking but always bringing it back to a very clear and exciting output. Their combination of strategic thinking and pragmatic solutions helped to bring it all together. Mary has a clear vision of what she needs to achieve, a well thought-through strategy and communication for how she’s going to achieve it and masses of energy to deliver a successful result.