It is exciting to be involved with a business that wants to raise its game and embed innovative thinking in different departments across the organisation. We needed to inspire teams to generate exciting, big ideas for this service brand.
We set a big goal, developed a clear, staged process and worked with people from Sales, Finance and Customer Service departments. Because the heart of this business is the holiday traveller, we used creative tools and customer journey mapping to gain a deeper understanding of the different segments. Our approach was to create and build ideas systematically, leading to recommendations that were both exciting and commercially viable.
The programme’s resulting short list of big ideas was voted ‘outstanding’ by senior board members and the concepts were championed by them into next stage development. Most importantly, our interactive, team-based approach embedded innovation for the future.
We had a tough brief: to significantly raise our game, while at the same time recognising the need for realism. Mary’s perspective was a truly liberating one, backed by solid acumen and good sense. She certainly helped us set our sights high and hit the numbers, too.