Innovation Kinetics helps organisations innovate more effectively to produce bigger, better and more break-through ideas.
We offer innovation services in three areas: strategy, idea & concept development, and training.
Our focus is at the early stages of innovation. We help organisations create clear innovation strategies. Our work spans all stages from early idea creation to concept development and testing, always supported by robust commercial thinking to maximise the success of a launch. We can also help companies become more effective at innovation through training, tools and capability programmes.
We thrive on the ‘a-ha’ moments of innovation. Our name is based on the kinetic energy sparked by creating new ideas. We recognise that innovation is not static; it’s about moving things forward and gaining momentum towards business growth.
Finding these ‘a-ha’ moments is what we call the innovation sweet spot. It happens when three things come together: a true consumer insight, an exciting idea that a brand or technology can offer to address this insight and a bigger macro trend that helps the idea have scale.
Too often, marketing and R&D talk different languages. On big or urgent projects this can be a significant barrier to success. Innovation Kinetics helped lead our R&D team through the project, placing consumers at the centre of the process while providing a framework, language and creative tension within which marketing and R&D could thrive.