Our strategic approach to building big ideas has four phases:
Innovation Kinetics helps companies develop innovation for growth. We find the innovation sweet spot where consumer hooks, macro trends and exciting solutions collide. The core of our work is generating ideas based on new products and services.
Your thinking was inspiring and you created exciting ways to push our ideas further than we could imagine. Your close collaboration with research and consumers helped us get close to mums and kids so the ideas became very tangible, helping to turn our thinking into reality. Your work has informed our three-year innovation pipeline and phase one is already rolling out in store with the first stage pack refresh.