Our strategic approach to building big ideas has four phases:
Innovation Kinetics helps companies develop innovation for growth. We find the innovation sweet spot where consumer hooks, macro trends and exciting solutions collide. The core of our work is generating ideas based on new products and services.
You did a great piece of work for us on the protein challenge. Bringing lots of fresh energy and intelligent new perspectives to a project that we had failed to make progress with. Through your thought-provoking approach, we were able to dig down to areas we’d not considered before and shed light on obvious areas that we’d just not considered. You have a great ability to take on new areas, question, understand and piece it all back together that links the science and technical detail in a compelling way for the consumer.