Our strategic approach to building big ideas has four phases:
Innovation Kinetics helps companies develop innovation for growth. We find the innovation sweet spot where consumer hooks, macro trends and exciting solutions collide. The core of our work is generating ideas based on new products and services.
Mary was absolutely committed to getting the best possible outcome for Cancer Research UK. She was collaborative, authoritative and friendly – but challenged the team to help take their ideas to a new level. She puts customer insight at the heart of innovation and combines that with a strong commercial perspective so that the ideas she helps create are much more likely to succeed in the market.