Our strategic approach to building big ideas has four phases:
Innovation Kinetics helps companies develop innovation for growth. We find the innovation sweet spot where consumer hooks, macro trends and exciting solutions collide. The core of our work is generating ideas based on new products and services.
We had a tough brief: to significantly raise our game, while at the same time recognising the need for realism. Mary’s perspective was a truly liberating one, backed by solid acumen and good sense. She certainly helped us set our sights high and hit the numbers, too.